Jeff’s expertise in branding and marketing led to the opening of Swystun Communications in 2012. The agency focuses on the intersection of business and brand strategy.
Prior to this, he was Chief Communications Officer at DDB Worldwide heading marketing and corporate communications. He has held leadership posts at Assante Asset Management, Pollard Banknote and Price Waterhouse. At Price Waterhouse, Jeff was a Principal Consultant in Marketing & Customer Management. A prolific speaker and writer, Jeff has appeared at over 100 conferences in over 25 countries.
Over 75 publications have featured Jeff including The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, Forbes, BrandWeek, Marketing, Rolling Stone, and Managing Intellectual Property.
CNBC, Nightly Business Report, USA Today and Business News Network refer to him as a branding guru.
ABC, NBC, CNN, CTV, CBC and BBC television and radio have featured Jeff. His book, Why Marketing Works, won the Publish or Perish contest and debuted at #1 in Advertising on Amazon.
